Mission & Vision

We’re on a mission to…

  • Get People Talking: The stigma is still very much present in our society today. In order to effectively change the conversation about cancer, we need to keep cancer on the radar beyond the month of October, sending messages that are both relevant and memorable.
  • Really Be There: Each patient is on an overwhelming journey from the moment she is diagnosed with cancer, filled with questions, emotions and a world of unknowns. We understand that and promise to be there along the way to listen and provide any support we can to address her needs.
  • Bridge the Gap: No patient should have to battle cancer alone so by connecting patients to each other and sharing the inspirational stories of those who have overcome cancer, we all grow stronger. In a similar spirit, we seek out collaborations with, and support, others working towards improving the lives of cancer patients.
  • Get You to Check Yourself: Young women need to learn how to check themselves properly, but it is at times overwhelming (or even scary). We are all about promoting awareness, but in a fresh and fun way because self-check exams should come as naturally as brushing your teeth.
  • Use Our Unique Voice for Good: We’re not the first, nor will we be the last, organization to take on breast cancer, but we strive to stand out in our unique way and keep focused on key issues of importance to patients and their families. This includes being in-the-know of what’s going on. and propagating that information to the benefit of others. If it means taking a stand, we will do so.
  • Move towards a Brighter Future. Until there’s (finally) a cure for breast cancer, we’ll do all that we can to support any research towards finding one or, at the very least, improving the current conditions for patients.

What makes us different?

  • We’re a young organization consisting of a young, dynamic team that’s dedicated to supporting young women (45 years and below) diagnosed with breast cancer. 50% of patients diagnosed with breast cancer in Lebanon are below the age of 50 and the numbers (unfortunately) are growing. Younger patients have their own concerns regarding cancer treatment that are often overlooked. We’re here to address these key issues and to build a sustainable support network for these patients. Of course, we will never exclude anyone else that needs or stands to benefit from our support and patient services.
  • We’re creative and not afraid to push the envelope. The only way to make a lasting change is to think differently and challenge the status quo. We do so by putting our words to action, which is why we tend to take more risks in our work. Calculated risks, of course.
  • We like to engage the public in our campaigns. We believe that there is power in numbers; by that ideology we strive to induce a change from within, and so we trust that through the involvement of others the impact of our work can achieve so much more. All our campaigns rely on the community’s involvement and support –that has been the essence of their success.
  • We’re open and honest. What you see is what you get: no fluff, no politics, no bias.
  • We’re your girlfriend. We believe that being approachable is the key to succeeding in the work we do. We love unexpected guests who pop by for a visit, we love impromptu conversations with patients, and we love simply being there for those who need us.

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