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Take the Pledge!

OCTOBER is the international Breast Cancer Awareness month and what better way to show your support for women fighting cancer than by donating from your own hair to help them cope better with the harsh side effects of chemotherapy?

One Wig Stand in collaboration with L'Oreal Professionnel are organizing a special hair donation event at City Centre Beirut, teaming up with top L'Oreal hair stylists for an afternoon of free cuts and styling for all who wish to donate.

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Breast Cancer: Is it in your genes?

More than a year ago, Angelina Jolie revealed in a heartfelt letter to the entire world that she’d had a preventative double mastectomy because she carried a genetic mutation that increased her risk of developing breast and ovarian cancer. You may not know this, but genetic testing for BRCA1 and BRCA2 mutations has been available in Lebanon for almost 5 years now at select hospitals and clinics within Beirut. With interest in it recently increasing (Angelina no doubt played a big role in this), more and more women are now asking about it. What do you need to know before considering the test? Find out more here.

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Lebanon is #24

Last October, Conde Nast Traveler released its Readers’ Choice Awards and Beirut, Lebanon made it to #20 on that list, outranking even Paris, Barcelona and Venice. But being on international lists isn’t always a thing to be proud of or to celebrate, especially if that list names the 50 countries in the world with the highest breast cancer rates.

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Social Media Strategies with Eastline Marketing

Have you ever wondered how something - a message, a picture or a video - goes viral on social media? Have you ever shared a link and thought to yourself: ok, this campaign started all the way in South Paolo but how did it reach me here in Beirut? As part of my Social Media internship at One Wig Stand, we had a specialist from Eastline Marketing come in to provide a presentation on Social Media Strategy customized to the NGOs work. Find out more in this post!

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