Armed for Greatness

Have you ever wondered how something – a message, a picture or a video – goes viral on social media? Have you ever shared a link and thought to yourself: ok, this campaign started all the way in Sao Paolo but how did it reach me here in Beirut?

Social media has its own surreal power. Let’s take the Strip for Jackie campaign that took Lebanon by storm a few months ago. Half-naked individuals were pledging their support to skier Jackie Chamoun in quite an unusual way and although no one really wanted to see all that nudity (or hairy chests) flood their timeline, we all found out about the campaign. It was everywhere! And as it turned out, the very first person who started it all did not even know nor predict that it would be this big and get featured on international news outlets.


Social media can be quite unpredictable in that way yet what we receive as information is at most times, not accidental. With the right strategy, your message may catch the same kind of fire. Prior to the success and spread of an intended social media campaign, lots of trials-and-errors take place, plenty of research goes into our habits and specialized teams work hard put those strategies to work.


As part of my Social Media internship at One Wig Stand, we had a specialist from Eastline Marketing come in to provide a presentation on Social Media Strategy customized to the NGOs work. Jennifer Kanaan, a nutritionist-turned-social media specialist at Eastline Marketing, shared her experience and insight on Social Media Strategies. She started by explaining the different steps of developing social media strategy, different factors to consider (like the time of day to post) and how it is very important to have a set goal.


Her presentation covered all the aspects of social media and she pointed out the strengths and weaknesses of each of the tools (Facebook, Twitter, Instagram, etc) in delivering a message. She emphasized how important it is for us to have personalized content and the more visuals, the better! The simplest of content can sometimes draw in more viewers and what we may see as ordinary might be of great importance to someone else. For it is true what they say “One man’s trash is another man’s treasure”. It’s important to be open-minded in such cases and focus on the message or response you aim to get.

Jennifer’s detailed presentation left us with plenty of things to think about and we’re now especially eager to put our strategic plans into action having seen the potential. We cannot thank Jennifer and Eastline Marketing enough for their support and wonderful presentation!


[from left to right] Jennifer with our interns Lana and Cathy.


Events: Christmas Bra-zaar!

You’ve been to a ton of Christmas bazaars over the years and nothing much changes each time – lots of clutter, lots of the same. How about this year you try something different?

Let us ask you this: Have you ever been to a Christmas Bra-zaar? No? Well, you’re in for a unique Christmas event taking place on December 21 and 22, 2011 at One Wig Stand’s space in Achrafieh.

Also, for those who’ve been following the Bras for a Cause Middle East campaign for the past few months and haven’t had the chance to grab your favorite bras from the “Look Good, Feel Good” Collection – then you don’t want to miss this night. The Collection itself will only be on sale at regional outlets until the end of the year, but we still have plenty of sizes and bra styles waiting for you at the Bazaar. Why not give a gift to your friend, mother or sister with a special message? The bras were designed specially for the Bras for a Cause campaign and features the creative talent of regional designers all united for one cause.

In case you didn’t have a chance to grab your favorite bra (or couldn’t find your size) from the “Look Good, Feel Good” Collection by Bras for a Cause Middle East at the regional outlets – we have a special night in store!

The Collection will only be on sale until the end of the year, but we still have plenty of sizes and bra styles waiting for you! Why not give a gift to your friend, mother or sister with a special message?

The bras were designed specially for the Bras for a Cause campaign and features the creative talent of regional designers all united for one cause.


Bra prices are very affordable and range between $18-30. Various sizes available for B to D cups.

K-Lynn Lingerie Specialist Tiffany Karam Youssef will be available at the event to help with bra fittings for anyone interested to get the right size and suggestions for the optimal bra for your body.

Full proceeds of all bra sales will be donated to regional breast cancer organizations as part of the large-scale campaign organized by One Wig Stand and Find out more about the Bras for a Cause Middle East


We’ll also be selling mastectomy bras if you know someone who needs one. Trust us, they’ll love the sexy designs with comfortable and discreet prosthesis pockets.


Wednesday Dec. 21: 3-9 pm
Thursday Dec. 22: 3-9 pm

Pass by any time – it’ll be open house. We’ll have a fitting room area for anyone who wants to try the bras before purchasing.


One Wig Stand’s space in Achrafieh, Lebanon, right next to ABC Ashrafieh if you’re driving up from Spinneys. Very easy to find.

Feel free to call us on 01-203112 for additional directions.


Wanna help out? Have some creative ideas to make this an even more fun, memorable night? Contact us at


K-LYNN Lingerie

ESMOD: International Fashion Education Group

LBC: Helwi Beirut


Facebook Event: Christmas Bra-zaar! (Ladies Only)

Spread the word to all your girlfriends and see you on the 22nd!

The Dubai BFAC Fashion Show, as “Scene” by Shamim

For anyone who missed the recent Bras for a Cause Middle East fashion show (Dubai Edition), look no further! One of our fabulous bloggers-turned-models for the night Shamim from Shamim’s Scene captured it all on video. Enjoy!

A special thanks goes out to everyone who attended that night and was involved in making the event a success; including our lovely Sponsors, Media Partners, Online Ambassadors, the Fashion Designers who took part, the beautiful Bloggers-turned-Models who showcased the designs on the runway and the team at Expose Communications who all united for this ONE cause to create this memorable night.

Keep your eyes on our facebook page for photos coming soon:


Bras for a Cause Middle East is organized by One Wig Stand and

Limited Edition Collection hits Stores!

We’re excited to announce that the Bras for a Cause Middle East  “Look Good, Feel Good” Collection has been distributed to different stores across the Middle East. The exciting Collection of Limited Edition Bras and T-Shirts will be available at the following fabulous department stores and high-end boutiques:

  • Galeries Lafayette (Dubai)
  • K-Lynn Lingerie (Lebanon, Kuwait and Dubai)
  • Pink Dust (Amman, Jordan)
  • Amuse Concept Store (Cairo, Egypt)
  • Cream (Beirut and Jeddah, KSA)
  • (Online Boutique)
  • Maison Bo-m (Riyadh, KSA)

We had a chance to take a few photos of the first shops to display the pieces – more coming soon!

** Be sure to grab your favorites soon as quantities are limited and will only be on sale for a short period **

The Search for Online Ambassadors

As part of our upcoming “Bras for a Cause” Breast Cancer Campaign (which we’re launching very, very soon!), we’re looking for bloggers from across the Middle East to be Ambassadors.

Why it rocks to be an Ambassador for Bras for a Cause:

(a) You’ll be supporting a great cause across the Middle East that will be helping women with breast cancer as well as the organizations that are supporting them.

(b) You and your blog will get plenty of exposure through our website, our media partners and other social media platforms dedicated to the blog. You’ll also be one of few selected Ambassadors, helping your blog stand out even more.

(c) You’ll win some valuable goodies and benefit from other perks for your involvement.

(d) It won’t take much of your time but you’ll be making a big difference.

(e) It’s fun!

Being an Ambassador is going to be exclusive to a few, carefully selected bloggers who fit the profile for the Campaign (i.e. blog regularly, genuinely want to support the cause and/or are into fashion). We’re looking for bloggers from across the Middle East, including the following number of bloggers from each country:

UAE (Qatar, Dubai, Bahrain, Abu Dhabi, etc): 15 Ambassadors
Lebanon: 10 Ambassadors
Egypt: 7 Ambassadors
Jordan: 6 Ambassadors
Syria: 3 Ambassadors
Turkey: 2 Ambassadors
KSA: 2 Ambassadors
International (outside Middle East): 5 Ambassadors

Contact us at if you’re interested and want to find out more. Act quick as we’ll be filling all the spots by end of this week 🙂 Spread the word!


More information about the Campaign itself below:

@BrasforaCauseME (on Twitter)