The last few weeks have been exciting with lots of planning and prepping for the Bras for a Cause ME fashion show (Beirut edition). It was not only the first time the bras and t-shirts for the upcoming “Look Good, Feel Good” collection were showcased, but also the custom pieces by the established designers that took part. Several designers also donated haute-couture pieces for the auction in support of the cause.
The unforgettable night was highlighted by interesting presentations by mastectomy bra specialist Dr. Yolande Badre, designer Rana Salam and breast cancer survivor Evelyne Accad (who also sang her “song of healing”) and performances by talented local bands Black Honey, Lazzy Lung and DJ Dimix. For a few hours Beirut Souks was glowing in pink for one very important cause..
(Left) "Pink Outside the Box" by Customnation (Right) "Embrace Your Femininity" by Dana Qabbani
"Share your Love" by Tashkeil
"Sugar and Spice" by Nour Tohme
"Ribbon Bra" in Royal Blue and Pink by Nadia El Medany
"Faith-Hope-Strength" by Noon by Noor
All the bras and t-shirts posted here (and several others) will be a part of the “Look Good, Feel Good” collection that will be sold across the Middle East with full proceeds going towards the following breast cancer organizations: BCFE (Egypt), Breast Friends (UAE), Faireface (Lebanon), iCansurvive (Egypt), Safe and Sound (Egypt) and Zahra Breast Cancer Association (KSA). Funding will go towards breast cancer research in the region, covering the cost of mammographies and providing other specific breast cancer patient needs to facilitate the recovery process. Additionally, Bras for a Cause will be donating mastectomy bras from the collection free-of-charge for breast cancer survivors via those respectable organizations to distribute for women who cannot find the right bra post-treatment.
The shops that will be selling the “Look Good, Feel Good” collection include Galeries Lafayette (Dubai), K-Lynn Lingerie (Lebanon, Kuwait and Dubai), Pink Dust (Amman), Cream (Jeddah), Cream (Beirut), Maison Bo-m (Riyadh), Amuse Concept Store (Cairo) and AuraB.com (Online Store). We’ll be announcing as soon as the collection is in stores in the coming few days.
Check out more photos from the event here. For more information about the campaign, please visit: www.brasforacause.me and www.facebook.com/brasforacauseme
Bras for a Cause is brought to you by One Wig Stand (that’s us!) and Fustany.com. A special thanks to all our kind sponsors: Ford, Promod, Coca-Cola, Galeries Lafayette, Zeynep Hanif Jewelery, Beirut Souks/Solidere, Estee Lauder, K-Lynn Lingerie, The Fashion Network, Voices for Charity, Crown Outlets, London Models, Ksara, Soha, Aennis Eunis and Dinz Clothing.
Event Photography by Nadim Bou Habib.