Shooting the Campaign

Always on the look-out for fresh campaigns and breast cancer initiatives around the Middle East, I came across this video on Fustany. The behind-the-scenes clip of three photo-shoots for Fustany‘s breast cancer awareness project with two Arab models.

Check it out here:

My favorite was Idea #2 with the two girls pulling at the pink ribbon and asking the viewer “To join in the fight against breast cancer”

 

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