Don’t be the next target.

Increase your chances of beating breast cancer by detecting it early. There’s no shame in getting a mammography, especially as 1 in 8 women are “targeted” by this disease. It could be you, your sister, your mother, your best friend or your daughter.

It’s time to get checked ladies!

This campaign was launched by the Ministry of Public Health and Hoffmann-La Roche. I’m sure you’ve seen the ad on TV or the billboards.

Commenting on the campaign, Dr. Mohamad Jawad Khalifeh, Lebanese Minister of Public Health said: “Research has consistently demonstrated that early detection can greatly reduce complications, thereby giving women more treatment options and a greater chance at survival. The need to stress on continued and targeted education for future generations of women is highly essential to help save both lives and long term treatment costs.”

“The nation-wide awareness campaign is set to run for three months enabling women to gain access to discounted mammography exams which will remain available till end of December 2010. Participating private hospitals and medical centers across Lebanon will reduce their mammography fees to L.L. 40,000 whilst government hospitals will offer free mammograms during the entire phase of the campaign. A dedicated hotline on 01-511 722 will be open throughout the campaign to answer basic questions related to the campaign, and guide callers to the nearest mammography center.”

You are advised to get checked as early as your 40s. However, from the statistics of younger, and younger women being affected by breast cancer in this region, getting checked in your 30s is even better – with less frequency of course but just as important, especially if you notice abnormalities or have a family history.

For more information about this campaign and about getting checked early, visit the dedicated website: www.roche-arabia.com/fmfiles/re7192006/BCAC/

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References to the campaign and selected quotes derived from press release.

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