Obsessions

The Breast Cancer Foundation of Singapore is promoting breast cancer awareness in a very creative campaign using body paint – and actual breasts!

The posters remind women that some things need more obsessing over than others. Obsess a little less about pimples, your hair and even the size of your butts. Why you ask?

“The difference between a big butt and breast cancer is that of life and death.”

Besides offering sexy cleavage and their baby-feeding abilities, our boobs need more attention for another even more important reason.

Check out more photos from that campaign here.

Campaign by: DDB Singapore

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Thanks to Ramzi for sharing this on our Facebook group.

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