The Breast Cancer Foundation of Singapore is promoting breast cancer awareness in a very creative campaign using body paint – and actual breasts!
The posters remind women that some things need more obsessing over than others. Obsess a little less about pimples, your hair and even the size of your butts. Why you ask?
“The difference between a big butt and breast cancer is that of life and death.”
Besides offering sexy cleavage and their baby-feeding abilities, our boobs need more attention for another even more important reason.
Check out more photos from that campaign here.
Campaign by: DDB Singapore
Thanks to Ramzi for sharing this on our Facebook group.
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