The Breast Cancer Foundation of Singapore is promoting breast cancer awareness in a very creative campaign using body paint – and actual breasts!

The posters remind women that some things need more obsessing over than others. Obsess a little less about pimples, your hair and even the size of your butts. Why you ask?

“The difference between a big butt and breast cancer is that of life and death.”

Besides offering sexy cleavage and their baby-feeding abilities, our boobs need more attention for another even more important reason.

Check out more photos from that campaign here.

Campaign by: DDB Singapore


Thanks to Ramzi for sharing this on our Facebook group.

[tweetmeme source=”@OneWigStand” only_single=false]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s