The Wig Experience at Eve by Karkafi
“They share with us their story. We share with them their worry.”
Staff Member at Eve by Karkafi (Zalka Branch)
Karkafi Group was established in 1968 primarily as a retail specialist of wigs. As styling trends evolved, so did their products and service offerings. They now serve as the leading retailer of wigs, hair extensions (clips, fixed or removable) and other hair accessories in the Middle East with branches in Lebanon, Bahrain, Kuwait, Syria, Sudan, Qatar and the UAE.
What drew our attention to their wig boutique, Eve by Karkafi, was that many breast cancer patients inLebanon visit them prior to or during their chemotherapy treatment. During our meeting with Maggie Keshishian, Karkafi Group’s Marketing Executive, we learned that on average they have at least one new breast cancer patient visiting each day in addition to 2 to 3 women who come daily for general wig maintenance. “Unfortunately, lately there are many more cases of breast cancer inLebanon.. We get a lot of visits.. There are even children that come to get fitted” adds Maggie.
Alongside customized styling for wigs, Eve by Karkafi manufacture their own wigs and utilize fine mono fiber for the scalp area to give a more natural look. Wigs on average cost around $300, but breast cancer patients receive a special discount as well as a complimentary wig stand and a small gift (such as a comb or mirror).
Breast cancer patients, in general, are advised to go for 100% natural wigs (made from human hair) as opposed to synthetic ones as they last longer and are more versatile for styling. Maggie adds that “The wig needs to ideally be “her”.. She shouldn’t feel like she’s wearing anything and feel comfortable in her own skin.. Natural wigs definitely offer more options. They can be blow-dried, straightened, dyed and styled on demand for a special occasion for example.”
For any woman in this condition, choosing a wig can in and of itself be a very difficult experience. “A woman who’s undergoing treatment is emotionally distressed.. We do our best to replicate her wig in the exact style she had naturally so she doesn’t feel a difference.. This is one the best ways we can help them. Few women will make a drastic change in their look during this phase.. Our staff also give them lots of hope and share stories of other customers who had overcome the disease” Maggie shared. Some survivors additionally donate their wigs to NGOs through their store so that other women may also benefit from them.
To make the transition easier for new patients, the stylists at Eve by Karkafi also offer to cut the woman’s hair which, firstly, reduces the shock they may encounter once their hair starts to shed and, secondly, allows the wig fit better. The experience is made even more personal through various private rooms set aside for such occasions. Each styling booth also comes with curtains that can be sealed based on the customer’s preferences. That allows the woman to feel more comfortable in trying and finding the right wig.
What’s the true secret behind Eve by Karkafi, besides their unlimited assortment of wigs? It’s the staff. Good-humored and ready to help, they also have a tremendous responsibility to make their customers feel at ease especially if they’re going through such a drastic transition. “When she finally finds the right wig, she gets emotional and it’s our job to make her feel better.” shared a staff member who showed us around.
Below we’ve included a few quick tips on this topic that were shared to us during this visit:
How to Select the Best Wig for You:
- Choose your wig before you start chemotherapy that way you’ll have it ready when you really need it. It’s much harder to go through this process once your hair starts falling and you might not be feeling as well.
- Bring a picture of yourself with your hair at its best. Your wig specialist will have something to base the styling on so it comes out as close as possible to your natural hairstyle.
- Go for a wig that looks the most natural for you and makes you feel comfortable. Avoid drastic changes that you might regret later on or feel constrained by.
How to Take Care of Your Wig:
- Comb it on a regular basis to avoid tangling.
- Eve by Karkafi recommend you take it to your wig specialist every two weeks for cleaning and general maintenance
- Put your wig on a wig stand instead to preserve its style. It’ll last a lot longer if you take care of it.
For additional information on wig stores in the Middle East, check out our regularly updated directory here.