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The Wig Experience at Eve by Karkafi

Private rooms for wig fittings and styling (Photography by One Wig Stand)

“They share with us their story. We share with them their worry.”

Staff Member at Eve by Karkafi (Zalka Branch)

Karkafi Group was established in 1968 primarily as a retail specialist of wigs. As styling trends evolved, so did their products and service offerings. They now serve as the leading retailer of wigs, hair extensions (clips, fixed or removable) and other hair accessories in the Middle East with branches in Lebanon, Bahrain, Kuwait, Syria, Sudan, Qatar and the UAE.

An assortment of wigs and styles welcome you at Eve by Karkafi. We visited their Zalka branch, photographed here. (Photograph by One Wig Stand/Loryne Atoui)

What drew our attention to their wig boutique, Eve by Karkafi, was that many breast cancer patients inLebanon visit them prior to or during their chemotherapy treatment. During our meeting with Maggie Keshishian, Karkafi Group’s Marketing Executive, we learned that on average they have at least one new breast cancer patient visiting each day in addition to 2 to 3 women who come daily for general wig maintenance. “Unfortunately, lately there are many more cases of breast cancer inLebanon.. We get a lot of visits.. There are even children that come to get fitted” adds Maggie.

Alongside customized styling for wigs, Eve by Karkafi manufacture their own wigs and utilize fine mono fiber for the scalp area to give a more natural look. Wigs on average cost around $300, but breast cancer patients receive a special discount as well as a complimentary wig stand and a small gift (such as a comb or mirror).

Breast cancer patients, in general, are advised to go for 100% natural wigs (made from human hair) as opposed to synthetic ones as they last longer and are more versatile for styling. Maggie adds that “The wig needs to ideally be “her”.. She shouldn’t feel like she’s wearing anything and feel comfortable in her own skin.. Natural wigs definitely offer more options. They can be blow-dried, straightened, dyed and styled on demand for a special occasion for example.”

Wig stands and a styling booth for the wigs that need extra care (Photograph by One Wig Stand/Loryne Atoui)

For any woman in this condition, choosing a wig can in and of itself be a very difficult experience. “A woman who’s undergoing treatment is emotionally distressed.. We do our best to replicate her wig in the exact style she had naturally so she doesn’t feel a difference.. This is one the best ways we can help them. Few women will make a drastic change in their look during this phase.. Our staff also give them lots of hope and share stories of other customers who had overcome the disease” Maggie shared. Some survivors additionally donate their wigs to NGOs through their store so that other women may also benefit from them.

To make the transition easier for new patients, the stylists at Eve by Karkafi also offer to cut the woman’s hair which, firstly, reduces the shock they may encounter once their hair starts to shed and, secondly, allows the wig fit better. The experience is made even more personal through various private rooms set aside for such occasions. Each styling booth also comes with curtains that can be sealed based on the customer’s preferences. That allows the woman to feel more comfortable in trying and finding the right wig.

Completely private rooms for wig fittings and styling at Eve by Karkafi’s Zalka branch (Photograph by One Wig Stand/Loryne Atoui)

Semi-private sections at Eve by Karkafi’s Zalka branch that close with curtains while not isolating you completely from others (Photograph by One Wig Stand/Loryne Atoui)

What’s the true secret behind Eve by Karkafi, besides their unlimited assortment of wigs? It’s the staff. Good-humored and ready to help, they also have a tremendous responsibility to make their customers feel at ease especially if they’re going through such a drastic transition. “When she finally finds the right wig, she gets emotional and it’s our job to make her feel better.” shared a staff member who showed us around.

Wigs and extensions in any style imaginable. Some customers come for a complete look change, while others look for ways to accentuate their current styles (Photograph by One Wig Stand/Loryne Atoui)

Below we’ve included a few quick tips on this topic that were shared to us during this visit:

 How to Select the Best Wig for You:

  • Choose your wig before you start chemotherapy that way you’ll have it ready when you really need it. It’s much harder to go through this process once your hair starts falling and you might not be feeling as well.
  • Bring a picture of yourself with your hair at its best. Your wig specialist will have something to base the styling on so it comes out as close as possible to your natural hairstyle.
  • Go for a wig that looks the most natural for you and makes you feel comfortable. Avoid drastic changes that you might regret later on or feel constrained by.

How to Take Care of Your Wig:

  • Comb it on a regular basis to avoid tangling.
  • Eve by Karkafi recommend you take it to your wig specialist every two weeks for cleaning and general maintenance
  • Put your wig on a wig stand instead to preserve its style. It’ll last a lot longer if you take care of it.

For additional information on wig stores in the Middle East, check out our regularly updated directory here.

6 Comments Post a comment
  1. Well Karkafi is really expensive and not so gentle with their clients.
    Once my friend went there and came back crying!

    February 22, 2012
  2. Feel gratitude towards your special attention and respect for breast cancer patients and providing discount to them. Though hair loss is the common after effect of chemotherapy, still there is no substitute for it in treatment of cancer. Patients undergoing this treatment feel embarrassed and loneliness due to hair loss. So the treatment they are being provided by Eve by Karkafi is really admirable.

    June 14, 2012
  3. emma jane massen #

    5 years ago whilst living in abu dhabi I had cancer and bought 4 wigs from u. Last year my cancer came back and I came home to uk for treatment. I have now finished my chemo and would love to buy another wig the same as one of the ones I bought from you. Is it possible to buy from u in some way if I send u a picture of it and u. Send to me here in UK?

    April 11, 2013
  4. jessica mattar #

    Hello… It’s jessica!
    I’d like to pass by to buy one long extension..
    Color: brown
    size: 90 cm
    can i know the price of it plzz… & if i can get the same day or i should come back again!!
    Thank you :)

    May 10, 2013
    • Loryne #

      Hi Jessica,
      We recommend you check with Karkafi directly as we simply interviewed them and can’t help you with this subject.
      You can reach them: Zalka – Telephone: +961 1 893 888

      May 10, 2013
  5. Mariam D #

    هاي انا اختي عندها سرطان ثدي وتلاتة اول جلسة للعلاج انا حابة اعرف لعنوان ولاسعار

    May 7, 2014

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